“The journey to organic growth in any organisation will be driven by innovation”
Innovation is a word that is used frequently within business. It is the ‘gold dust’ that separates success v’s failure or progression v’s stagnation or digression. Whilst innovation is something that every business pursues, it isn’t something that every business finds.
In the past Internal Communications has been difficult to quantify from a commercial point of view. It is easy to understand why IC is perceived as a nice to have rather than a strategic business function. But in the era of innovation IC has an opportunity to reinvent itself as a value adding business function that can have real impact on the bottom line.
Innovation is a value that IC can embed into an organisational culture; creating a culture of collaborative discussion where new ideas are rewarded and progressive thinking becomes a cultural ambition and behavioural…
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