We don’t have to wait for the 10 o’clock news anymore!
On a similar theme to a recent blog post I wrote on our expectations of technology, I am learning that the same applies to relevant content. In a world where we don’t have to wait for the news (it’s instantly accessible through our phones, tablets, computers) why should we sit through a full company briefing to hear the single story that’s relevant to us.
As Internal Communicators I think we have a responsibility to address the way our leaders and communication teams talk at a business-wide level. Local, non-contextual messages are no longer relevant to a generation that can fast-forward through the 10 o’clock news to the sports supplement (the joys of Sky+). Not that they ever were relevant – maybe we just find it more acceptable to switch off nowadays?
Global, contextualised (with real local and business application) and interesting content is what we should be aiming for.
What do you think?